:: Dawlance Health Watch is reliable ::

Khalid Mahmood and Kamran Sheikh conducted an exclusive interview with Syed Hassan Jameel, Head of Marketing of Dawlance regarding the company's new product – Health Watch filter air conditioner

There is no doubt that technological development has created numerous amenities that have become an everyday necessity of life. Although prices of various electrical appliances have come down with the increase in their demand as well as rising competition, however, a common consumer is invariably cautious about the durability of a product before purchasing it. Irrespective of the extent of the decline of prices of such products, a consumer who is severely hit by the Tsunami-like rising prices of all commodities cannot afford to buy an amenity every other day. A consumer's concern about a product's durability is therefore absolutely justified. Cognizant of consumer's penchant and preferences, manufacturers constantly endeavor to meet the demands of the consumers. One such manufacturer, Dawlance, has not only launched its products with the 'reliable' slogan but has constantly been making innovations to prove their contention. Eyecandy recently interviewed Syed Hassan Jamil, Head of Marketing of Dawlance with regard to their new product--- Health watch filter air conditioner. Explaining about this product Syed Hassan Jamil said that although the majority of the Pakistan population and consumers use air conditioners, but they are completely unaware of its installation procedure, which is why defects occur shortly after installation. He said, "Moreover consumers also do not have any knowledge of the adverse effects on health that air conditioners pose. In order to rectify complaints of defects and to bring innovations in the product, we have introduced Dawlance Split AC under the name, 'health watch', which has been largely appreciated by consumers." He added, "The AC sucks all the dust from its surroundings and indicates to the consumer when its service is due, after which the consumer gets it serviced."

He said that in public survey conduction in this connection 80% people lauded this innovative product besides reposing their trust in other Dawlance products. Commenting on the efforts made by Dawlance and its achievements he said, "Our organization was established in 1980 and from the outset we have given top priority to customer satisfaction followed by trying to ensure minimum complaints. Profitability is our third priority." He further told us, "The trust reposed by consumers on our products is the relationship which we intend to continue cementing and we are taking all necessary measures for improving this relationship. During the last 28 years we have been taking steps to improve the service of our products." He explained, "With the passage of time the procedure of publicity campaigns has also changed and now the world has become a global village. In order to conform to this state-of-the-art system our preparations are made in light of the preferences and priorities of the consumers." Talking about the rectification of complaints with regard to their products he iterated, "We have started taking consumer feedback in which action on complaints received through SMS and at our complaint centres is taken within 24 hours and this service differentiates Dawlance from others. The fact is Dawlance was taken further steps to develop their products in accordance with the demands and requirements of the consumers however the public has become very knowledgeable by watching TV dramas and has learnt the art of decorating their homes with colorful curtains and carpets and maintaining them too. Dawlance has also given different colors to its products which has proved to be quite a successful move." He said that Dawlance imports parts from Japan, Thailand, Malaysia and China for its products. He ended the conversation by emphasizing the determination of Dawlance to correct all matters. "Devotion of attention to the home is essential and we have started working on it and sincerely hope to maintain the standard and quality which we have kept up for the last 28 years and having the distinction of being the number One. We will continue to make efforts as we have been making from the beginning."