A new fitness fad blending protein powder with coffee — nicknamed “proffee” — is being pushed across social media as a supposed shortcut to energy, muscle growth, and fat loss. But specialists caution that the trend may have the opposite effect for many people.
Why “Proffee” Took Off
The idea is simple: instead of a plain morning coffee, gym enthusiasts and lifestyle influencers stir in a scoop of protein powder. Advocates say it helps them feel fuller, stay energized, and improve workout results. With protein long hailed for its role in muscle repair, bone strength, and healthy aging, the mix has quickly gone viral on TikTok and Instagram.
The Catch: More Calories Than Benefits
Not everyone is convinced. Fitness coach Adam Clarke warns that the extra protein can easily become excess calories if it’s not matched with regular training or dietary adjustments.
“Protein is critical for building and maintaining muscle,” Clarke explained, “but without balancing your diet and activity levels, the surplus could just be stored as fat.”
Experts Urge Personalization, Not Quick Fixes
Nutritionists emphasize that supplements should reflect an individual’s lifestyle — not a trend. Adding protein to coffee won’t automatically spark weight loss or strength gains. In fact, for people who don’t exercise heavily, it may undermine health goals.
Instead of following viral hacks, professionals suggest seeking tailored advice from a qualified trainer or dietitian. The consensus: balance and context matter more than adding powder to your latte.
